Sometimes I like to annoy non-Boomers by quoting song lyrics written by from singer/songwriter Carly Simon. Usually, the annoyance fades especially when I am sharing especially profound Carly Simon lyrics that transcend generations.

Certainly one of the most profound of all the many, many lyrics written by Carly Simon is “We Have No Secrets” from 1972. In this poignant poem set to an irresistible melody, she warns of the sweet perils of being too honest in life.

I think that members of the younger generations who post on Facebook, Twitter, Tumblr, and whatever other social media channels today need to memorize the entire lyrics from “We Have No Secrets” and maybe even learn the entire song to sing it themselves quietly and softly while they spend so much time online.
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Individuals, small and medium-size businesses, and nonprofits need a complete, yet affordable, selection of professional and customized services to enable them to win over their particular target audience with online marketing. But, there is absolutely no sense in paying today’s high prices for professional services to get your own website. G2 On is your alternative if you want to save money.

Nearly half of small and medium-sized businesses or nonprofits do not yet have their own website. One thing that I tell people today may sound shocking: You need to have a website if you want to have street credibility today in the business world.

I firmly believe in this need to have a website after working for nearly 15 years using the Internet for business. If you are someone who really does not want to have your own website, please read this one page and give me a chance to change your thinking.

I can help you if you start with an acceptance that yes, you need a website if you really want credibility in 2011 in marketing your business to your target audience.
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You may want to have a website that serves the function of being your online business card. Most traditional business cards that people have today are very small pieces of card stock. But, a business card is really only a piece of paper that you hand out to other people. There is a physical limit to how much information anybody can fit on any business card.

Using a website as an online business card, however, changes everything! A website is not presented on paper. Most websites contain what we all call “pages” but they are not really pages like in paper products such as magazines or books or newspapers. A “page” on a website can easily contain far more information than any single business card could ever hope to include.

This is why having a website as an online business card is a terrific idea. If you never have considered this, well, now you know that there are people who already use the Web to present themselves online using the concept of an online business card.
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Some people choose to get their own website because that serves as proof to other people that they are cool and relevant in the 21st century. It is certainly true that getting your own website does prove that you (or someone you paid) demonstrated certain relevant skills and talents to create a website that is viewable to the entire world. But, so what?

Having a website so you can say your domain name aloud to other people should serve a marketing purpose: You should say your domain name aloud to other people with the specific intent of motivating them to go look at your website right away.

Having a website so you can promote your domain name on a business card or in mainstream media channels (radio, television, newspapers, magazines, etc.) should serve a marketing purpose: You should have the specific intention of driving visitors to go look at your website right away.
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You may want to have a website so that you can group together individual items in one convenient place—such as photographs, videos, MP3s, PDFs, Word documents, PowerPoint presentations, spreadsheets, and so forth.

Using a website as a collection or archive is a very smart idea. You can delivery other people a special service by pulling together your collection or archive because your efforts can lead directly to being the first or only way others get to know about and enjoy what you are presenting online. If you have exclusive rights to material that otherwise would never be known about or seen by other people, by presenting that in a collection or archive online, you can make a significant contribution to other people’s lives.

Setting up a website as a collection or archive but not following up by promoting the existence of that website to other people is the equivalent of having special and valuable information, but never telling anyone about what you have. This usually means that you must pay somebody to promote your website.
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