About
Woody Goulart
Living Well, Purposefully, and Successfully
I was born and grew up in San Luis Obispo, California in a small-town environment. This is where I learned to be genuine, honest, and down-to-earth. Because I have traveled extensively throughout most of the 48 contiguous states and have lived and worked in all four of the continental US time zones, I have acquired a lot of perspective on how to live well and live with purpose. I also know how to succeed at the things I set my mind on. I can coach you drawing up all these things that I have learned over the decades.
Executive Coaching Experience
My professional experience has most recently been in the Washington, DC area where, since 1995, I have produced communications outreach campaigns and products to educate and persuade target audiences using both Web 2.0 and mainstream media. I am especially known for performing research and development and then launching and maintaining effective campaigns using today’s communications technology that reinforce an organization’s reputation, mission and vision. I use today’s interactive media (especially blogging and other social media channels) to reach, engage, and influence target audiences. But, I also am experienced in senior-level executive communications. My professional writing on behalf of senior executives has included speeches, talking points, op-eds, magazine articles, scripts, multimedia presentations and ghostblogging.
I have coached senior executive-level people in the Washington, DC market about how they can best present themselves in public to succeed in front of any audience situation. I have served in both the Washington, DC nonprofit and US military sectors including work for the US Army and for the Department of Defense. I also have coached senior executives in the Department of Justice. My efforts have been primarily in advocacy and social marketing to change target audience beliefs, values and behaviors. I also have coached small business owners who do not happen to live only big cities.
Teaching and Training Experience
I have recent experience in the Washington, DC market teaching and training adult students to enhance their business writing, public relations, and professional communication skills. My experience is both in my instructor-led, face-to-face meetings in Washington, DC area classrooms, and I also have professional experience using the Web-based online education facilities owned operated by the University of Maryland. I am an expert curriculum builder and provider of professional writing and speaking skills training and career counsel to adults built upon several years experience as a full-time university-level faculty member in communications and journalism.
Business Experience
Although my primary expertise today aligns mainly with marketing communications along with tradition and digital public relations, I also bring a general manager’s perspective to running a business and achieving targeted results across performance criteria. I have had experience as a general manager with a $13 million-dollar budgetary responsibility and a total staff of over 80 people. I also have first-hand experience from starting and running my own small business to provide clients with coaching, training, and communications services for the 21st century. My leadership accomplishments are augmented by my professional experience as a writer in news, public affairs and advertising in major markets–Boston and Los Angeles. Additionally, I have professional experience and expert-level skills using today’s digital production and online content management systems and software. I have conceived, written, built, and launched websites for a wide variety of key audiences and numerous clients in large and small organizational settings. Most significantly, I have provided website coaching services for small business owners using today’s social media capabilities. I am the author of Your Virtual Website Coach: For anyone who needs help unlocking hidden powers of the Internet.
Educational Background
I consistently demonstrate a strong focus and follow-through. For example, I was only 28 when I successfully completed my doctoral degree program in communications at Indiana University in Bloomington. I also earned a Master of Arts degree in communications from Humboldt State University in Arcata, California, and a Bachelor of Science degree in journalism from Cal Poly State University in San Luis Obispo.
Awards
One tangible proof of the effectiveness of my Web work is that my writing efforts won me three consecutive years recognition in the Washington, DC metropolitan region for the 2003, 2004, and 2005 APEX Awards.
My direct experience using the Internet for business started back in 1996 in Washington, DC—one of the most competitive major media markets in the United States. My expertise using the Web for business comes from many lessons learned over the span of several years. I am very different from the many people today whose expertise and passion for using the Web for business comes primarily from their recent college degree or only a couple of years experience working for one organization that happens to have a website.
