You want to save money, so you decide that a Do It Yourself Business Website is the way to go. Stop! You may be making a terrible decision if you go with a Do It Yourself Business Website.

I did coaching over the phone with a Baltimore area businessman who had a Do It Yourself Business Website that he discovered had suddenly crashed. He had saved a lot of money by struggling with the technical difficulties of creating, launching, and maintaining his business website. He thought he had derived value by doing his business website by himself. Then, he discovered that he could not fix his defective do it yourself business website because he lacked the experience in diagnosing and repairing websites.

Don’t Let This Happen to You

You may think that you’re sensible to save money by having a do it yourself business website. In today’s reality, however, you should learn from other people’s lessons: Saving money in the short run with a do it yourself business website can cost you money later. This lesson is real. This lesson is no exaggeration.

Don’t let this happen to you and to your business website. Unless you, personally, have over 5 years of hands-on business website creation, launching, and maintaining, you should never do it yourself.

Brand Damage

The strongest danger in a do it yourself business website is brand damage. That business website that you saved money on by doing it yourself just may be causing serious damage to your brand. You may have brand damage to deal with if your business website that does not work properly, look visually appealing, and have specific content that is adapted to your target audience.

Brand damage is very difficult to repair. The best advice is: Don’t allow your brand to be damaged in the first place.

Trust a Professional

You can save yourself potential brand damage and costly website repairs down the road if you just make the correct decision: Don’t do a business website on your own. Trust a professional to help you succeed with your business website. You will end up saving money by wisely avoiding the dangers in do it yourself business websites.

Joe Paterno. Two words the once stood for honor and victory. Joe Paterno threw away honor. Joe Paterno threw away victory. He brought a deep and lasting tragedy upon himself, upon the entire coaching profession, and upon a formerly honorable university in Pennsylvania.

These are my opinions as someone who coaches people in business (not athletes):

A coach who is truly moral and truly honorable would never tolerate anyone around him who behaved in immoral ways. A coach who is truly good and decent could never knowingly enable or protect anyone around him whose sexual behaviors victimize and violate young boys.

If nothing else is true, a coach must be someone who shapes the lives of others in positive ways, who helps guide someone to become better at what they do, who leads by moral example, who represents the very best that a person can be in this life.

Football is not as valuable as human dignity. Pennsylvania State University needs to demonstrate an acceptance of that truth no matter what the cost to the university and to the alumni and no matter whom the university needs to terminate.

Bad karma follows (whether it be inside a religious organization or a state university) when men in power believe that somehow due to their power they are not accountable to moral codes and civil laws.

Related content from ESPN: http://espn.go.com/college-football/story/_/id/7221684/the-tragedy-penn-state-nittany-lions-coach-joe-paterno

Also read this commentary from a young man who is 31, an Iraq war veteran, a Penn State graduate, a Catholic, a native of State College, acquaintance of Jerry Sandusky’s, and a product of his Second Mile foundation: http://www.washingtonpost.com/blogs/guest-voices/post/penn-state-my-final-loss-of-faith/2011/11/11/gIQAwmiIDN_blog.html